Use of Information
Our primary goal in collecting user information is to enhance your experience on our Web site. We achieve this goal by, among other things, providing interactive communications such as our electronic newsletters to the e-mail address that you provide to us, and developing future editorial content based on your interests. To develop content targeted to your interests, we use aggregated user information to determine which areas of our Web site users prefer based upon traffic to those areas. We do not track what individual users read, but instead how well each page or content area performs overall.

Today's Child Communications is a free Web site and we derive revenues from advertising. In order to attract and retain advertisers we use the aggregated, anonymous information that we gather (as well as information from third-party market researchers) to describe our services to partners and to assist our advertisers and sponsors to better understand our audience. This is essential to keeping our service free of charge to our users. We do not disclose personally identifying information about our users to these parties.

Today's Child Communications may also disclose information about our users when we believe, in good faith, that the disclosure is required by law.

When you are on an area of Today's Child Communications and are asked for personal information, you are sharing that information with Today's Child Communications as well as business partners and vendors providing hosting and other services for Today's Child Communications. If you do not want your information to be shared, you can choose not to allow the transfer of your information by not using that particular service. These parties, as well as advertisers who contract directly with a third-party service to serve their advertisements, may set their own cookies. In addition, any personally identifiable information provided by our users as part of an advertiser promotion online may be provided directly to advertisers.

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