Established in 2000, the National Black Family Promotion Coalition (NBFPC or Coalition) is comprised of a diverse membership of individuals, organizations and businesses, including; parents, community-based organizations, policy makers and advocates concerned with the health status and well being of black families in America. Working through Today’s Child Communications, a multi-service media firm and 4 national chapters, the Coalition identifies and responds to issues affecting black families. The Coalition serves as a national vehicle for the following:

Shaping social marketing and media education efforts to inform and engage the black community on matters affecting their health and well being.

• Gathering information from black families about their challenges and concerns relating to family well being and maternal child health;
• Articulating the health needs of black women, men and children to organizations serving this population and or determining policies;
• Providing a clearinghouse of information for best practices to reach out to and serve the black family in the area of maternal child and family health;
• Disseminating new information about family well being pertaining to black families in a format most useful for policy and decision makers in the public and private sector at local, state and national levels;
• Providing forums and vehicles for black families and stakeholders to dialogue about the problems and develop strategies for addressing issues;
• Promoting interaction and collaboration among stakeholders on matters relating to maternal child and family well being as it pertains to black families;